Women’s sports are shaping culture like never before, driving sold-out arenas, record-breaking viewership, and new opportunities for brands to connect with passionate fans. On October 7 in New York City, PMG partners with iHeartMedia and Reddit to present Beyond the Game: Women’s Sports and the Future of Fandom, an inside look at the growing influence of women’s sports in today’s media and cultural landscape.
Featuring Emmy and Peabody Award-winning journalist Sarah Spain, host of Good Game with Sarah Spain podcast on the iHeart Women’s Sports Network, the event will explore the stories, stats, and strategies defining this new era in sports and fandom. It will be an evening you will not want to miss, bringing together cultural insight, industry connection, and the energy of a movement that is only just getting started.
As a global independent technology company engineered for impact, PMG helps brands unlock potential by connecting cultural momentum with business outcomes. Attendees will gain access to PMG’s thought leadership on the future of sports marketing and the chance to connect with peers across advertising, media, and technology.
More details to be announced soon.
Sarah Spain is the host of Good Game with Sarah Spain on the iHeart Women's Sports Network. She is an Emmy and Peabody Award-winning sports journalist who has been a jack of all trades in her dozen-plus years at ESPN, working as a radio and podcast host, television personality, producer and writer. A former college heptathlete, Spain is a longtime reporter and supporter of women’s sports, helping break down barriers in mainstream sports coverage. A founding member of the Gatorade Women’s Advisory Board and former minority owner of the Chicago Red Stars, she always puts her money where her mouth is when it comes to elevating women and women’s sports.
Parks Blackwell is Vice President of Client Development and Marketing at PMG, where she leads brand and growth strategy. She focuses on building strong partnerships and driving meaningful impact for clients while elevating PMG’s presence on a global stage.
iHeartMedia’s Jessie Katz is an award-winning creative executive who has led the audio division for some of the world's biggest media and entertainment brands, including A+E Networks, Bleacher Report and Billboard Magazine. She currently heads up iHeart Women’s Sports, a first-of-its-kind audio network seeking to amplify coverage and investment in women’s sports.
• A featured conversation with Sarah Spain, award-winning journalist and host of Good Game with Sarah Spain on the iHeart Women’s Sports Network.
• Networking with industry peers over complimentary beverages and appetizers
• Fresh insights and takeaways on the rise of women’s sports and their influence on cultural moments
• Exclusive experiences and surprises throughout the evening
